Future Proofing London: brochure
The Design Brief
Produce a document that would sit within the Future Proofing family but stand as a flagship graphically. It was an ambitious process across multiple platforms. The infographic brief was to produce graphics that were not just literal translation of the information but had a more abstract quality.
Design Details:
- Spot UV on the cover highlight the Thames as it weaves its way through the cover cut-outs showing the cultural and artistic hubs of London.
- Character Colour threads inspired by London itself run through the document from post box red to the graffiti inspired orange in Hackney.
- Heavy emphasis is placed on infographics throughout the document.
Layout Design, Photography & Infographics: Sharon Bruton
Our World City: risks and opportunities for London’s competitive advantage to 2050.
Atkins’ Future Proofing London report was produced in partnership with Centre for London and Oxford Economics. The report assess the risks and opportunities for London’s competitive advantage moving towards 2050 and puts forward four integrated proposals for the city’s planners and policy makers.
London is a unique city, with a rich and diverse heritage, a thriving economy, first class cultural and educational institutions, all of which make it a successful world city, but will this continue? It was essential that the diversity and uniqueness of London be captured visually in the report. Although Future Proofing London sits within the Future Proofing Cities suite of reports, it is the true flagship ‘thought leadership’ piece.
