Branding and Congress Design
The association is a not for profit organisation with a diverse membership across multiple countries and cultures so it was important to encapsulate and respond to their concerns and needs in terms of a new look and feel.
Rebranding of the association towards a more modern and dynamic appeal. The rebranding also needed to include a complimentary sub brand that would translate across all languages. This is used to facilitate the International Hydropower Congress which is held every two years in diverse areas around the world. This sub brand needed to be expandable and usable across multiple platforms.