Branding: IHA

The Client

The association is a not for profit organisation with a diverse membership across multiple countries and cultures. It was important to encapsulate and respond to their concerns and needs in terms of a new look and feel.

The Brief

Rebrand the association towards a more modern and dynamic appeal. The rebranding also needed to include a complementary sub-brand that would translate across all languages. This is used to facilitate the International Hydropower Congress, which is held every two years in diverse areas around the world. This sub-brand had to be expandable and usable across multiple platforms.

The Primary Mark

The Sub Brand